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Published by DAN MCCARTHY Posted 22, 2015 Filed Under: LIFESTYLE april

Whenever Robyn Exton attempt to create HER, a social platform and dating app built by females for gay and bi-curious ladies, she discovered that almost all (or even all) of this present internet dating sites in presence for either straight or homosexual everyone was mainly made with males at heart.

HER creator and CEO Robyn Exton. Image via Twitter.

“ I was thinking it had been nobody that is ridicous yet developed a dating application that has been created by and designed for homosexual or bi-curious females,” she says. “That’s how all of it types of started.”

HER ended up being initially launched as being a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, but nevertheless wished to be held through to the thing that was occurring within their respective scenes. Therefore after tweaks and re-branding (Exton’s back ground is with in brand consting), and launches within the UK, l . a ., bay area, and new york, HER formally established in Boston this weekend that is past. Based on Exton the Hub had been a choice that is logical as Boston ended up being among the top urban centers regarly required.

“Our girls don’t get together for average of 10 times, so there’s a considerably longer time when they must be chatting to every other,” she states. “once you simply have actually a photo of a face you’ve got absolutely nothing to speak about, so our pages utilize content and local activities to help girls satisfy one another and talk.”

Exton adds with a laugh: “It’s got all of the lesbians, and precisely what links the lesbian community online.”

When users install the software, pages are presented one at any given time. But rather of merely a profile photo and a swipe-left or swipe-right software, the profiles include Instagram and Pinterest sensibilities, with mtiple photos, individual explanations, and community social occasions “pinned” to a profile. Once users “like” each other, communications could be delivered, and dialogues will start. Also, the website that is main a web log having a spread of lesbian lifestyle content that is a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In urban centers where HER is real time and boasting a community that is active of (she remains mum on individual figures), Exton claims the reaction is excessively good through the LGBTQ community.

“Everyone loves that girls show up and say, if I was gay or straight‘ I had no idea. We was simply interested. And today I’ve met a girl whom I’m dating, and we still don’t determine if I’m homosexual or straight but at the least there’s community where I am able to accomplish that and stay me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or even the pet they met up.”

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